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This web site had the following in the web site, "Alexami is a proudly owned Australian beauty company dedicated to creating natural skincare and cosmetic products that leave you feeling naturally beautiful both inside and out." Our analyzers noticed that the web site stated " Taking inspiration from Australias unique flora and fauna, Alexami combines active botanical ingredients and minerals with ground breaking scientific research to create beauty products that work in harmony with your skin." The Website also said " Discover the Alexami difference - beauty that is simplified by nature." The website's header had mineral cosmetics as the most important optimized keyword. It is followed by certified organic skin care, Australian certified organic, and active botanicals which isn't as highly ranked as mineral cosmetics. The next words alexami.com uses is botanique cosmetics. non toxic was included and could not be understood by web crawlers.